Trusted by major brands & retailers
Merchandising
We specialize in innovative merchandising solutions, helping brands stand out in-store.
Our expert team uses a custom-built app to support with in store execution, stock-orders, store assistance and, compliance and moving the dials for brands.
With real-time data insights, we optimise in-field performance and put key metrics at your fingertips with a client access dahsboard.
In-Store Merchandising & Selling
Visual Merchandising Services
Retail Analytics and Data & Auditing
Product Recall, Relabelling & Restocking management
Brand Activations
Our in-store activation teams operate nationwide, delivering customer sampling experiences across Woolworths, Coles, independent grocers, and retail markets. We've developed automated systems that trigger stock reminders to drive volume at a head office level, while our exceptional brand representatives ensure strong in-store execution by pulling stock through at the retail level.
Sessions completed
Who Is Brandfactory?
Brandfactory Group is your one-stop partner for premium field marketing solutions across Woolworths, Coles, and the Metcash network.
We deliver a full-service route-to-market solution for brands through three core pillars:
Assisted Sales Teams that drive product advocacy and increase conversion rates
In-store Merchandising Teams that ensure compliance, availability, and flawless execution at shelf
Customer Sampling Teams that engage shoppers and influence purchase at the point of decision
What sets us apart is our category-specific technology: a proprietary app designed to deliver real-time insights and streamline execution. Brandfactory is not your average field sales agency—we’re a next-generation partner built to elevate brand presence and drive measurable results in today’s competitive retail landscape.
Over 10,000 Samplings:
We have completed over 1500 sampling executions across various channels, developing strong relationships with retailers, banner groups, national chain stores and on-premise venues across the country.
250 Specialists:
We employ a highly skilled team of 250 Brand Activation Specialists located across Australia. Our staffing structure provides the ability to scale and adapt to your needs and requirments.
Trusted by Industry Leaders:
We are partnered with leading retailers including Metcash, IGA, FoodWorks, Thirsty Camel, Woolworths, and Coles.
PARTNERS
National Coverage
Brandfactory services span across Australia to provide a bespoke and tailored In-store Sampling Activation & Merchandising Service.
