Merchandising
At Brandfactory Group, we're passionate about revolutionizing the FMCG industry through innovative merchandising solutions. Our dedicated team of merchandisers utilizes our own developed app, customized across all categories in FMCG, to execute campaigns with precision and efficiency. By leveraging key data points and skills, we capture real-time data to optimize your brand's performance in the market.
In-Store Merchandising & Selling
Visual Merchandising Services
Retail Analytics and Data & Auditing
Product Recall, Relabelling & Restocking management
Brand Activations
We stand out in executing in-store tastings and brand activations flawlessly. Our team comprises FMCG specialists who undergo state-of-the-art training programs to ensure they provide top-notch support to our suppliers. With our cutting-edge data analytics program, suppliers gain access to live data analytics dashboards, along with features such as photos and compliance tracking. From retail spaces to bustling festivals and promotional events, our team is equipped to adapt and excel in any environment, maximizing your brand's visibility and impact.
Sessions completed
Who Is Brandfactory?
Founded in 2024, at Brandfactory Group, we are the go-to experts for top-tier merchandising, brand activation, and in-store sampling solutions meticulously crafted to cater to the distinctive demands of the FMCG industry.
Our unwavering dedication revolves around serving the entirety of the FMCG sector, ensuring that brands not only stand out but also effectively engage consumers and drive sales amidst the fiercely competitive retail landscape. Drawing upon our extensive experience and profound understanding of the FMCG realm, we are adept at navigating the challenges and seizing the opportunities inherent in today's dynamic marketplace.
Our hallmark lies in our ability to deliver innovative and tailor-made solutions engineered to amplify brand visibility, captivate consumer attention, and propel product sales to unprecedented heights.
Through strategic partnerships forged as trusted allies, we collaborate closely with brands to conceptualize and execute merchandising and activation strategies that yield tangible and measurable results. From merchandising solutions to brand activation campaigns and in-store sampling programs, our comprehensive suite of services is designed to not only elevate brand presence but also foster accelerated growth within the FMCG industry.
Over 3500 Samplings:
We have completed over 1500 sampling executions across various channels, developing strong relationships with retailers, banner groups, national chain stores and on-premise venues across the country.
250 Specialists:
We employ a highly skilled team of 250 Liquor Activation Specialists located across Australia. Our staffing structure provides the ability to scale and adapt to your needs and requirments.
Trusted by industry leaders:
We have worked and collbrated with Industry Leaders including: Mightycraft Australia, Drinkworks Australia, Australian Vintage Limited (ASX), Gooddrinks Australia, Archie Rose Distilling, Thirsty Camel Retailers and others.
PARTNERS
National Coverage
Brandfactory services span across Australia to provide a bespoke and tailored In-store Sampling Activation & Merchandising Service.
