Sales, Merchandising & Key Account Management
Our sales & merchandising teams deliver structured, in-field execution across both grocery and liquor, focused on building distribution and driving commercial outcomes.
Our Key accounts team also manages the end-to-end brand and retailer relationship, driving ranging, compliance, and execution through a clear strategy built to grow rate of sale and drive cut-through in store.
While our merchandising teams support with execution, point of sale and pull through ensuring our brands show up in danger of being sold.
With a live analytic dashboard showing real-time data insights, we optimise in-field performance and put key metrics at your fingertips with a client access dashboard.
In-Store Merchandising & Sales
Merchandising Services
Key Account Managment
Product Recall, Relabelling & Restocking management
Brand Activations
Our in-store activation teams operate nationwide, delivering customer sampling experiences across Woolworths, Coles, independent grocers, and retail markets. We've developed automated systems that trigger stock reminders to drive volume at a head office level, while our exceptional brand representatives ensure strong in-store execution by pulling stock through at the retail level.
Sessions completed
Who Is Brandfactory?
Brandfactory Group is your one-stop partner for premium field marketing solutions across Woolworths, Coles, and the Metcash network.
We deliver a full-service route-to-market solution for brands through three core pillars:
Independent Sales Teams that drive distribution and sales at retail and key account level.
In-store Merchandising Teams that ensure compliance, availability, point of sale set up and flawless execution at shelf
Customer Sampling Teams that engage shoppers and influence purchase at the point of decision
We build brands with passion and purpose — and put them in danger of being sold. Backed by experience, driven by execution, and focused on outcomes, we help brands show up the right way and perform where purchase decisions are made.
Over 10,000 Samplings:
We have completed over 1500 sampling executions across various channels, developing strong relationships with retailers, banner groups, national chain stores and on-premise venues across the country.
250 Specialists:
We employ a highly skilled team of 250 Brand Activation Specialists located across Australia. Our staffing structure provides the ability to scale and adapt to your needs and requirments.
Trusted by Industry Leaders:
We are partnered with leading retailers including Metcash, IGA, FoodWorks, Thirsty Camel, Woolworths, and Coles.
PARTNERS
National Coverage
Brandfactory services span across Australia to provide a bespoke and tailored In-store Sampling Activation & Merchandising Service.
